real estate agent webPAGE

Services

Behavioural insight
Iterative Design
Remote user testing
User-interface design
wireframing
Competitive analysis

Deliverables

3 concept iterations
a mesure improved interface
a more responsible design
User-interface designs
Usability testing report

Outcomes

Behavioural insight
Iterative Design
Remote user testing
User-interface design
wireframing

Problem statement

While Nancy’s website is sufficient in representing her professional image, there are a lot of opportunities to increase buyer outreach and impart more personable design elements in order to maximize site engagement while also making information easily accessible for potential home buyers and sellers. We have a fantastic opportunity to redesign the website to showcase more of Nancy’s personality and professional experience. The redesign would be informative, lead generating, and emotionally impactful.

The Process

With the rise of the market and demand for housing, the demand for agents rose as well. With so many agents, so much information, how does one choose an agent let alone purchase a property? Nancy is a fantastic agent who is very personable, however her current website does not display her strengths, experience and capabilities. Utilizing an iterative and lean design approach , a functional prototype is to be made.

Unique

Utilizing Agile Methodology, Design Thinking, and Figma, design concepts had to be created and tested in order to ensure uniqueness and success of the prototype. Nancy was presented concepts, where feedback was used to modify existing prototype to improve design.